Field notes · Written from inside the work
No recycled trend reports. Just sharp observations, working frameworks, and lessons earned while shipping emerging technology.
Explore my published work at Fresh
01The model is becoming infrastructure. Durable advantage comes from the context, workflow, evaluation, trust, and feedback systems wrapped around it.
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02Apple Vision Pro makes the product brief spatial: hierarchy becomes distance, input becomes attention, and the room becomes part of the interface.
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03A faster, more photoreal path from photographs to navigable 3D scenes is turning capture into a new medium for products, training, and memory.
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04A five-stage framework for using today’s AI tools to reduce uncertainty, collect evidence, and decide whether an idea deserves the next level of investment.
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05Multimodal systems can see, hear, speak, and orient in space. The design challenge is making the world more understandable without making people feel observed.
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06Small teams move fast only when the organization gives them a clear mission, protected autonomy, evidence-driven kill criteria, and a path back into the business.
Read the field notePublished at Fresh Consulting
Writing, experiments, and conversations from Johnny’s work at Fresh. Explore the ideas behind the products, from motion and interface design to AI and spatial computing.
Original summaries link to the full work at Fresh Consulting. Dates reflect the original publications; earlier pieces remain part of the archive.
Johnny’s Fresh author archiveIn conversation with Spurs innovation leader Charlie Kurian and host Jeff Dance, Johnny discusses collaborating on an Apple Vision Pro fan experience and the broader role of AI and XR in sports.
Project collaboration & podcast guest: Johnny Rodriguez
Explore the story at FreshElisha Terada’s launch story identifies Johnny as Brancher.ai’s co-creator and describes the experiments that led to the no-code app builder. A direct account of collaborative product work at Fresh Labs.
Project co-creator: Johnny Rodriguez · Article: Elisha Terada
Explore the story at FreshAn early conversational AI experiment that captures both the appeal of natural dialogue and the risk of plausible-sounding inventions. The headset details are the bot’s speculation, not verified product specifications.
Johnny Rodriguez
Read the original at FreshA webinar announcement with Johnny Dance, revisiting earlier technology forecasts and introducing a discussion of emerging digital experiences. The article records the planned December 8, 2021 session.
Johnny Rodriguez
Read the original at FreshA browser-based experiment in making a company’s portfolio explorable in virtual reality. The team describes its A-Frame approach, interactive 3D content, and the constraints of early headset browsing.
Johnny Rodriguez, Will Lingard & Jukrapop Kongkaew (Kob)
Read the original at FreshA practical look at the full chatbot lifecycle: interaction design, personalization, deployment, human handoff, and ongoing evaluation. Useful context for the service and trust questions surrounding conversational products.
Johnny Rodriguez
Read the original at FreshA snapshot of the AI development landscape in 2020, covering libraries, commercial platforms, and simulation environments. Read it as a record of the tools informing early applied AI work.
Johnny Rodriguez
Read the original at FreshAn exploration of conversational interfaces beyond the support desk, framing chatbots as tools for communication and business workflows. This archive entry traces a theme that later expanded into AI assistants.
Johnny Rodriguez
Read the original at FreshAn introduction to building software that responds to physical surroundings. The article connects user research, hardware constraints, design guidelines, and frequent device testing to a more useful augmented reality experience.
Johnny Rodriguez
Read the original at FreshThe launch story for Fresh’s BalanceTech resource, focused on a more intentional relationship with technology: attention, creativity, connection, and the choices people make about their digital lives.
Johnny Rodriguez
Read the original at FreshA historical survey of how major technology companies were bringing AI into consumer products and enterprise tools. It documents the ecosystem of early 2020 rather than today’s competitive landscape.
Johnny Rodriguez
Read the original at FreshAn accessible introduction to everyday encounters with AI, from voice assistants to workplace systems. The article asks how businesses can start learning through practical interaction with emerging tools.
Johnny Rodriguez
Read the original at FreshA planning framework for dashboards that starts with users, decisions, and essential information. It connects research, accessibility, security, and a focused first release with iterative design and development.
Johnny Rodriguez
Read the original at FreshA survey of technologies intended to restore, extend, or exceed human capabilities. The examples offer historical context for product questions at the intersection of bodies, devices, and human experience.
Johnny Rodriguez
Read the original at FreshA 2019 view of AI’s progression from data analysis toward more capable assistance. The piece documents early expectations for productivity and automation, with examples best understood in their original context.
Johnny Rodriguez
Read the original at FreshAn early map of business uses for AI, including customer experience, routine work, and competitive intelligence. A record of the practical adoption questions that preceded the current generative AI wave.
Johnny Rodriguez
Read the original at FreshAn argument for motion as part of how interfaces communicate. Microinteractions, transitions, and dynamic content are explored as ways to guide attention, explain changes, and support digital storytelling.
Johnny Rodriguez
Read the original at FreshA design-era snapshot of scrolling as a storytelling tool, weighing discovery and mobile interaction against performance and navigation tradeoffs. It shows the interaction questions behind Johnny’s early writing.
Johnny Rodriguez
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